The Big, Ugly Picture...!
According to most estimates there are approximately 80,000 lawn and landscape
businesses in America. Of that 80,000, over 15,000 of those will go out of business this
year, and approximately 28,000 more will be out of business within 3 years.
That's a heck of a LOT of lawn companies that won't survive! In three years, that's
approximately 43,000 lawn company that will no longer exist (roughly 50% of all lawn
companies)! Let's put this in perspective...
In three years over 50% off all the current lawn companies will no longer exist. But there
will still be a total of around 80,000 lawn companies in 3 years. That means approximately
40,000 new lawn companies will be started in the next three years.
Will you be one of the 43,000
lawn companies that go out of
business in the next three years?
Think for a minute about the biggest challenge you face in your lawn company. The most common
problems that cause lawn companies to fail, fall into one of three categories.
1. How to get more customers. (Residential and/or Commercial)
2. How to make more profit. (Put more money in your pocket)
3. Employee problems. (Finding the ideal employees)
If you're anything like the majority of lawn company owners, you have problems in one or
more of these areas.
Friend, if you keep reading, you'll learn how you can easily correct all three of these
common problems.
If you don't quickly (in the next three years) find the solutions to these common
problems, you will likely become another statistic.
Let's be honest with each other....
Do you struggle to get more (high profit) customers?
Do you make enough profit from your current customers?
Do you have problems finding good employees?
Although they seem like minor problems, if left uncorrected they can (and likely will)
result in your lawn business failing.
Here's Some Really Good News (Your Secret Weapon)
You Can Quickly And Easily Fix Each Of These Problems
And Transform Your Lawn Company
Here's what I mean:
Over 40,000 lawn company owners blindly move forward each day thinking these problems
will work themselves out.....
But one by one they are slowly forced to close their lawn business and go back to work for
"the man". Do you remember how much you hated your old job - having someone constantly tell
you when to be at work and when you can leave? Do you want to go back to that?
Your Lawn Company Can Not Only Survive,
But With A Little Guidance It Can Thrive!
Interested?
Give me just 5 more minutes and I'll show you how to easily correct the three
most common problems that cause lawn companies to fail.
But you have to be willing to take action and make small changes in the way you operate
your lawn company.
Which means...
There is an exact path, specifically for you to easily correct these problems.
Let's look at the first problem.....
HOW TO GET MORE CUSTOMERS-
Yes, get more high profit customers!
Even if your market appears over saturated with $15.00 a cut guys...
Even if you don't have any extra money to invest in marketing...
The key to getting more (high profit) customers is to stop all your advertising, and let
your current customers send you business. (Even if you currently only have 1 or 2
customers.)
Here are the three keys to getting your customers to market for you:
Exceed Expectations – Why would a customer want to tell their friends and family about
your lawn company if you only provide mediocre lawn service? You must exceed expectations
every single time! By being terrific, you make them look terrific for recommending you to their friends.
Build Trust – Even if you exceed their expectations, your customer must trust you. This
is why their perceived image of you is so important. You, your employees, and your company
must always appear to be trustworthy.
Train Them – You must train your customers to become evangelists for you; they will never
do it on their own. Training your customers is far easier than you think.
When you have the right info and strategies, there is nothing that can stop you from
succeeding.... My Lawn Company Marketing System will show you exactly how to exceed
expectations, build trust and train your customers to do all the work so you don't have to.
HOW TO INCREASE PROFITS-
Yes, get more profit from current customers as well as future customers!
Even if you think your customers are the cheapest people in the world...
Even if you think you're a low profit customer magnet....
There are two basic ways to increase profit:
Charge more money!
Spend Less!
Either way will increase your profit margins.
In the lawn business, a lot of time is spent driving to and from your clients house or
business. So a great way to increase your profit is to make more money from each of your
current customers. I mean you're already there, why don't you get more money while
you're there?
By learning to ask one question you can easily make more money from each of your current
customers. Want to know the question? Ok...
"Would you like fries with that?"
I don't have time to go into a lot of detail here, but McDonalds is the King of the up-sell.
Another words they make more money from each customer.
You have to learn to do the exact same thing. There are dozens of questions you could ask
your customer while you are there. For example:
Would you like me to trim your hedges for $X ?
Would you like me to fertilize your shrubs for only $X while I'm here.
Would you like me to re-mulch your beds for only $ X?
You get the idea. My Lawn Company Marketing System will show you exact what questions to
ask. It will also give you ideas to reduce your costs. Both will help you operate a MUCH
more profitable company.
Let's quickly look at how to correct the third and often fatal problem.
EMPLOYEE PROBLEMS-
Yes, how to find and attract the best employees!
Even if you can't afford to pay more than your competitors...
Even if you don't have employees...
There are only two type of lawn company owners reading this, those with employees, and
those without employees. If you currently have employees, you have likely had problems. If you
don't currently have employees you will have employees at some point, if your business continues to grow .
I've had just about every type of employee problem you could possibly imagine. From
stealing equipment, to getting arrested. So I know the headaches that can come from trying
to find and manage good employees.
Trust Me, Your Employees Can Make Or Break Your Lawn Company!
Here are a couple of things I learned:
1. You will greatly reduce the problems you have by setting clear expectations and
guidelines before you hire an employee.)
2. Treat your employees like business partners not employees. Give them a title, ie. Vice
President of Lawn Maintenance. Reward them with small unexpected gifts when they do
something great.
For example, I had an employee who loved peanut M & M's. One week he finished way ahead of
schedule (without compromising quality) so I went to Sam's Club and bought him a huge box
of peanut M & M's (it cost less than $15). When I gave it to him you would have thought I
just handed him a million dollar check.
So do you want to become a statistic?
Or do you want to Thrive?
Introducing: Lawn Company Marketing System
My Lawn Company Marketing System is a proven, easy-to-follow system that is highly
effective in guiding your lawn company towards success (and putting more money in your
pocket). It doesn't matter if you're just starting or have been in business for years.
Anyone can do it, and dozens have!
If You Own A Lawn Company, You Only Have 4 and 1/2 Real Options:
Do nothing and hope you're not one of the 43,000.
Stumble towards success on your own (and have a lot of bumps and bruises to show for it).
Look around for other solutions.
Invest in my Lawn Company Marketing System
Before we look at these four choices, you are probably wondering, "what the heck is my
last '1/2' choice?"
Well, it's more like a safety net, a "backdoor option" protecting you when you decide
to go with choice number 4, and invest in Lawn Company Marketing System, here's how it
works:
"I Absolutely, 100% Guarantee That
Once You Get "Lawn Company Marketing System", You
Will Be Convinced It Is The Best Info
Available Anywhere To Help You
Build a Successful Lawn Company"
"I'm So Confident, I'll Give You My
Risk-Free, 8-Week Money Back Promise!"
Here's what I meant earlier when I said you
have a last "1/2" option:
Buy and read "Lawn Company Marketing System"...
If you aren't completely satisfied with the info in my "Lawn Company Marketing System", you
can contact me for a full refund. And even though I doubt you ever will, you can keep
everything!
That's actually a 200% guarantee proving beyond the shadow of a doubt how certain I am
you'll be totally satisfied with this system.
That's right -- you will still be able to use the Lawn Company Marketing System. I will
simply remove you from my email list, and you will not get any future updates as they come
out.
You get your money back, plus you keep the product.
I know these strategies can save you a lot of money and prevent a lot of headaches, and I
am willing to trust that you will be honest with me.
Here's Three Important Reasons Why My
200% Guarantee Is So Ironclad, With
ZERO Chance Of You Risking A Penny...
FIRST REASON:
This sale is processed by PayPal®, you could get a refund from them even if you couldn't
get one from me. Which of course I would never allow... it would hurt my reputation,
possibly endanger my PayPal® account. I can't let that happen - this is how I feed my
family.
Though I am sure you won't want to use the refund, I know you feel better if it is here.
SECOND REASON:
I recognize that you are putting your own time and effort into this system and you should
reap those rewards no matter what. So once you grab your copy of "Lawn Company Marketing
System", you will keep your copy and you can benefit from it's strategies no matter what
happens.
THIRD REASON:
I realize that by investing in "Lawn Company Marketing System", you are trusting me to
help you succeed.
And though I CAN NOT GUARANTEE your specific success (some people just aren't willing to learn
and make the necessary changes), I promise to give you the best info available anywhere,
that gives you the best shot.
All I ask is that you read through it and think about how it will help you.
How's that?
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This "1/2" option, as you can see, is just a "safety net" to allow you to check out "Lawn
Company Marketing System" risk free, or if you want you can explore one of the other three
options, like...
Keep Doing What You've Been Doing?
Are You Fine With Becoming Another Statistic?
Good way to flush about $303.27 (the money you may be losing from each customer) down
the toilet... I guess if you are filthy rich, and your time is worth more than $500 an
hour, economically speaking, it's a viable choice.
But you are still likely to become one of the 43,000 lawn companies that will close in the
next 3 years.
Hire An Expensive Coach or Consultant?
Of course, you could go out and hire yourself a lawn company consultant for hundreds of
dollars… (and by the way, you will pay him or her whether your company is successful or not
– so what incentive do they have to spend extra time with you making sure you succeed?)
Hmmm... not very appealing, is it?
Look Around For Other Solutions?
If you decide to look for other options, I can certainly respect that. But for your
sake, please also get this system and compare it with any other system available!
You might also want to check the reputation of any web site. (Who processes their
payments?) Do they have real contact info in plain view? Beware of buying a product if
it's from an anonymous web site because you can't track them down if there's a problem.
In any case, do yourself a huge favor and bookmark this site. After you see what’s out
there, you’ll want to make sure you can find us again.
"Even A Kid Can Do This"
You can do it too. These strategies are used successfully by all kinds of lawn company
owners. You don't need to be a lawn industry veteran to use Lawn Company Marketing
System.
In fact, because I teach you to create successful habits in your business, anyone can do
it. These strategies and techniques are guaranteed to work on any size lawn company.
Let's Wrap This Up...
Here's What You Get
And How Much It Costs
You get....
Everything you need to know to master
Lawn Company Marketing and Growth in the shortest time possible. Nothing has been left out....you get
the same material I use when working with my personal coaching clients....
with the added advantage that you have it all printed (over 250 pages) and right in front of you, so you can go over
any part you like until it becomes second nature! Plus, you'll see:
- The one mistake even experienced lawn company owners make that kills all their marketing efforts…and how to use a simple, easy "adjustment" that will instantly increase the effectiveness of your marketing by 200% or more! (Imagine consistently getting prospects to call you, and having to turn away business!)
- How to master this marketing system in the shortest time possible… while you drastically increase the lifetime value of each customer! (You'll learn everything those rich lawn company owners paid thousands of bucks to have Terry teach them!)
- Why "beginners" are able to use this system to quickly surpass more experienced lawn company owners… even if they don't have any previous business experience! (In fact, the less you understand about what the "experts" try to tell you, the faster you'll have more business than you can handle!)
- How mailing one letter can drastically change your business forever! (Not one veteran lawn company owner in a thousand even suspects the potency of this simple letter!)
- The one question that can double the life time value of each customer. It doesn't require any special skill, you simply have to ask.
- How to use the secrets of "unveiling" your customer's maximum profit! (Traditional ideas rob you of this potential power - while Lawn Company Marketing System actually increases it two-fold!)
- Why your new ads will cause your competition to shake their heads… until they see you taking their customers from them! (I guarantee they'll say you're crazy, but it won't be long before their customers want to switch to you!)
- How answering simple questions will enable you to put your lawn company on autopilot…so you'll be free to work "on your business" instead of "in your business"! (Even if you're just getting started, have no business experience, or don't have any extra money to invest in your company!)
- The truth behind the "Central Nervous System" - and why 99% of all lawn company owners completely blow it after they get their very first customer.
- How to instantly diagnose mistakes in your lawn company - so you'll never continue on the wrong path! ….a complete "fail safe" system of correcting your business before it's too late!
- Marketing to existing customers - using letters already written - to increase your customer base 10 times faster!
- How to appear as an "expert" … no matter how new you are to the lawn industry!
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