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What if you could double the results you are currently getting from your marketing efforts? How would that change your lawn business?

Most “marketing experts” say you can expect between a 1% – 3% response rate from your direct marketing efforts. For example: If you pass out 100 door hangers you could expect between 1 and 3 calls.

Using the 4 ingredients below it is not uncommon to increase your response rate to somewhere between 5%-7%.

HEADLINES

Which of the following do you think would get a prospects attention more? “Warning! I Found Money in Your Yard!” or “John’s Lawn Company.”  I think we can agree the first will grab attention much quicker if you know  how to monitor your business finances.

You have about 3 seconds to capture your prospect’s attention, the name of your company won’t even come close to grabbing it. Your headline must be used to create curiosity or desire somewhere deep in the prospects mind. It doesn’t have to relate to the service you are promoting, but it must capture the prospect’s attention. If you starting a business the here are a lot of tips on going viral on TikTok.

SINGULAR FOCUS

All your marketing should have a singular focus. The best way to illustrate the power of this is to think about McDonalds. When you go in McDonalds how many possible food combinations do you think you could purchase? Hundreds, if not thousands of food combinations are possible. Yet how many combinations do they list on their menu?

Usually they only offer about a dozen “value meals.” Why would a company that offers hundreds or thousands of possible food combinations only offer about a dozen options? There are several reasons, but we’ll only discuss one.

McDonalds, and all other successful fast food restaurants, understand the more options they provide their “potential” customers, the longer they will take to make a buying decision. They are a “fast food” restaurant. They don’t want people standing in the line for 15 minutes trying to decide.

You must apply the same technique to your lawn company marketing and advertising. The goal of your marketing and advertising shouldn’t be to tell your prospects the long list of services you offer, the goal is to get your phone ringing. If you can get the prospect to call, you will be able to pitch your services according to their needs.

TIME SENSITIVE OFFERS

Time sensitive offers are important because people are inherently lazy and afraid of change. By using a time sensitive offer it helps you overcome those two problems. An example: “Due to the rapid rate people are referring friends and family to our company, we only have room for 3 new clients.” This example doesn’t necessarily give a specific timeframe, but uses a bit of scarcity, which triggers the same emotions from the prospect.

TESTIMONIALS

Next, is the use of testimonials. If you say something good about your company, people won’t be as likely to believe you than if a friend told them the exact same thing. This is why testimonials are so effective. You must use them in all your advertising.

I’ve uploaded a few sample door hangers for you to use. Each of these door hangers use these four ingredients. Check them out here:

http://www.lawnsuccess.com/doorhangers.doc

Want a free copy of my marketing system? Leave a comment on my blog telling me how you’ll use the 4 key advertising ingredients in your lawn company and you could win.

I’ll select the person who posts the most creative way they will use for the 4 key advertising ingredients, and they will receive my entire marketing system for free.